The first thing I thought of when reading through your question was it's a bad problem because the curve formed is a catenary, not a parabola... bandf is right on the money.
Working with the stated parabola, though, your equation will be of the form
y = a(x - h)² + k,
where (h, k) is the vertex of your parabola. With your given data, it's (0, 4).
[Note: the "k" on the end is arbitrary... I'm using it to have y equal to the height in meters above the roadway; the x-axis is the road, itself.]
Now your equation becomes
y = a·x² + 4. Find "a" and you're done.
You know that when x = 640 (half of the 1280 seaparating the towers),
y = 152. Substitute these values into your equation to solve for a.
152 = a·(640)² + 4
148 = a·409600
a = 148 / 409600 = 37 / 102400
Your final equation for the height of the cable becomes
y = (37 / 102400) · x² + 4.
To have the equation model the cable hanging down, subtract the 152 meters, leaving
y = (37 / 102400) · x² - 148.