Well, try logic. If you have the same dimension, then remember that you always get the most area out of a square rather than a rectangle.
As for mathematically, think of it this way. 4:3 means that the height is 3/4 of the length. And as such, 16:9 means that the length is almost twice the distance of the height. So if you have two 46" tvs, with different heights and widths, you need to find some equations to help you out.
4:3 television:
In a 3-4 right triangle, the hypotenuse is always 5. so now you have some ratios to work with.
46/5 = x/4 & 46/5 = y/3
x = 36.8 & y = 27.6
So your area equals 1015.68 sq in.
16:9 television:
sqrt(16^2 + 9^2) = about 18.36.
Using same idea as before....
46/18.36 = x/16 & 46/18.36 = y/9
x = 40.09 & y = 22.55
So your area equals 904.03 sq in.