increasing by addition is NOT the same as increasing by multiplication
2 + 3 = 5 while 2 X 3 = 6 . . why .. because multiplication is repeated addition. 2X3 means 2 + 2 + 2 = 6
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similarly division decreases something but not in the same way subtraction does . . .
[a + (1/2)a] / [b + (1/2)b] does equal a/b
similarly [ (a + xa)/(b + xb)] = a/b
... these are examples of proportionally increasing both the numerator and the denominator,,,
I suppose that the answer to your question comes from ancient math. 5000 years ago they had no rules, Repeated observations by many people over time led to the accepted rules of algebra.
let's try your proposition with real numbers
1/2 = (1 + 3)/(2+3) ???
. . . .right side becomes 4/5
so does 1/2 = 4/5? NO so this cannot be a rule of math,
. . . try it with any numbers that you want (except adding 0) and it does not form an equality. That is why this is not allowed in math.